Wednesday, April 8, 2009

Tide: The Latest "Must-Have" Fashion Accessory

At first thought, it might seem strange that the newest "must-have" fashion accessory, for both men and women, is laundry detergent! But when you really think about it, shouldn't taking care of your clothes and keeping them looking their best be an in-style priority? Tide Total Care (TTC) is making a giant splash in the fashion world. TTC claims to stop the "7 signs of aging" of your clothes by cleaning thoroughly, protecting color, preserving shape, maintaining finish, enhancing softness, preventing pills and fighting stains. I have been testing TTC on my laundry for the past month and my initial perception is that its citrusy smell is wonderfully fresh. Talk of TTC is current a buzz in the fashion world. For instance, last month, TTC announced a marketing partnership with The Limited apparel chain, adding to a relationship it already had with Ann Taylor Loft stores. Additionally, TTC has its own fashion maven, "Project Runway" host Tim Gunn. In an online video for Tide, Gunn says, "If your clothes don't look their best, you don't either." I couldn't agree more.

Oh, and if you are the skeptical type, TTC is offering a money-back guarantee. Visit its website for details.

Stylishly yours,

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